We do this by blending the core of a fine art project approach, with cultural, psychological and inspiration-soaked research, direction and play, unearthing the human connection, for specific tones, concepts, and positive inspiration within the desired client audience.

In our design approach, we cultivate a harmonious relationship with our clients, discovering what makes your heart beat, and for whom.

Our goal is to refine your brand story to ‘vibe with your tribe’, and cultivate open communication with your teams and audience alike, with a sustainable and continual engagement in positive action.

What are your core values and how are do you engage your audience in a way that supports the positive growth? Building and nurturing relationships with and for you, to reach and connect with your audience and to build a strong emotional bond that positively impacts your audience, and culture. To embody humanities growing desire to be part of a tribe and align ourselves with brands we believe in.

What can we do to help each other and our community. How can we better understand and care for ourselves and each other?

The joy that is found in championing others really helps to elevate everyone. If we can help to further positive success, we do it.

Why make life harder than it needs to be? Life is full of its own challenges. Don't forget, this ride should be fun.

Laugh, every day. At everything. Always try and find the joy in what you do, no matter what the task. If there is no joy, maybe you should ask yourself if it’s worth your precious, finite time.

“Know your shit!” : Research, Learn, Renew, and Grow. It’s our kink. We love expanding our knowledge, discovering and learning new things. And that especially includes learning about you. You fabulous beast.

Trust (yo’ self). Stand up for what you believe in. Know your worth. Make enemies. Find your true tribe. You don't have to deal with anyone who’s being a dick.

We wanna work with people we like. We do not want to work with dicks. Everyone has bad days sure, we’re all about understanding and being flexible. But we're all about spreading the love and being cool with each other. It's a delicate system to create the very best work with you.

Work & Life Balance - Work & Project Balance - Project & Phase Balance - Phase & Delivery Balance. You get it.

You wanna go crazy and make something wild?! Oh, hells yeah! Want to have something chic and refined? Sure, we adore those vibes. Just remember, your curated viewer and audience should always remain the focus.

To grow, you have to experiment. And if you experiment you will find that you will fail. The thing with failure, is now you know what doesn’t work. And you get to discover the magic that will work. (oooh! them’s the goodies of client work!)

“You have to be in a state of play to design. Otherwise, you can’t make anything” - Paula Sher. (Such a legend.)

That includes you. We will bring you along for the fun ride if you let us. We’ll get you out of the meeting room and into the real world where your project and design solution is going to live and breathe.

Clarity of information is pivotal in delivering the right solution. These concepts directly impact the answer to the problem, through design thinking. And our goal is always to produce solutions that are not only engaging, but consistently deliver clarity to your audience.

This embodies everything. Experimentation, Balance, Context, not being a dick, our search, and delivery of clarity. If these don’t float your boat, it’s ok. If the thing doesn’t get made with us, that’s too bad for us. But it’s also ok. We’re all about finding those we can truly partner with. Not a quick paycheck.

We are The Alt Co., an indie brand, design, art, and Webflow agency rooted in Norwich, UK. We operate beyond the bored-room, where creativity thrives, and ideas are free to roam before being sculpted into something true and meaningful for our clients. We are architects of cultivating ideas, conducting immersive research, and embracing an alter-perspective that fuels our brand of creativity.

We proudly identify as free thinkers, fully embracing the diverse skills of our team and affiliates. The marriage of fine art and design fuels our passion for pushing boundaries, creating not just brand identities and web solutions but experiences that captivate and resonate.

"Design has a purpose, and fine art has no purpose" - Paula Sher
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Our founder, Lisa Love, an intrepid explorer through fine art, psychology, and design, reframes this ideology. Design has a material purpose, but in a world saturated with marketing, we crave the 'more than.' Standing out requires thinking beyond 'normal' or 'mass appeal.' Creativity and connection are now personal, evolving past normal.

We believe in synergy, partnering with clients, freelancers, and affiliates. By embedding the values and ethos of your business into the very fibers of your project, we ensure identities that are not just immediate but enduring. Inspired by modern and contemporary masters, we embody brazen, unapologetic stoicism—hyperfocused, resilient, and creative.

We craft a clear strategy through research and workshops, creating bold, fearless brands that demand attention and connect with your tribe. Our beady eyes and thirsty brains creatively analyse competitors and inspirations, developing visual narratives and emotional responses within innovative spaces.

At The Alt Co., we don't just defy conventions; we craft beyond them. Welcome to a world where creativity knows no limits.

In an era dominated by a digital deluge, rampant digital distraction, the looming threat of digital dementia, and the pitfalls of digital deduction (as highlighted by Jim Kwik in "Limitless"), it becomes imperative for us as a society to undergo a profound evolution.

We must assume responsibility for shaping ethical human experiences in every solution we offer. This entails a heightened awareness of the toll that digital interactions take on our clients' audiences. With each solution, we commit to making evolutionary adjustments, ensuring that our interventions not only meet but exceed the evolving needs and sensitivities of those we serve. It's not just about crafting solutions; it's about crafting thoughtful, conscious experiences that consider the human cost of the digital age and actively work to enhance, rather than diminish, our collective well-being.

We are committed to environmental responsibility. Our goal is to start as we mean to go on, building a business that incorporates sustainable practices, uses eco-friendly and ethical materials, and energy efficiency to minimise our impact on the planet. We are dedicated to developing and growing our knowledge. Our eventual goal is to be B Corp certified.

If you have information, guidance or practices you would like to share with us in our journey towards our comprehensive carbon neutral strategy and operation, please get in touch at: hello@thealtco.io