THE ALT CO.

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Sacred Mountain

Identity /

Direction /

Illustration

A nostalgic identity for fresh new neo-rock blues five-piece,
Sacred Mountain.

We were commissioned to create a brand identity and art direction for Sacred Mountain. Cinematic inspirations thread through their music and our research. From the Dollar Trilogy(FoD, FaFDM, & TG, TB &TU) to the surrealist heroism and mysticism in Jodorowskys’ Holy Mountain. Comparatively inspired by the lust fuelled, societal critique and symbolism in Oliver Stones' Natural Born Killers.

The hand-drawn lettering inspired by the DT films and old b movies charged the identity design with nostalgia and counterculture references. Something that is at the heart of the music and the writing of SM.

This is an ongoing project for 2024.

Credits:

Artwork,
Design,
Identity: Lisa Love

Cover Photography: Luis Quintero

The Alt Co. 'Happy Dayze' smiley face. This is The Alt Co. branded Icon and is subject to copyright 2024.
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