THE ALT CO.
X
Healand + Oliver
Brand Indentity /
Lean UX /
Web Design
At the beginning of 2023, Richard Oliver, the founder of Healand + Oliver, enlisted our design studio to shape their brand identity and web design. They're on a mission to redefine change management in the private and public property sectors.
Healand + Oliver excels in sustainable change management, systems and process design, and effective budget and people management. They're the go-to for major national companies and firms in property management.
Our research delved into modern art and minimalism, seeking inspiration for a design that's both straightforward and impactful, addressing recurring challenges faced by large corporations.
Inspired by the Swiss Cross and rooted in the 'International Style' of the 1950s, our design pays homage to the founders of the minimalist movement, offering what they called 'Objective Clarity.' It aligns perfectly with Healand and Oliver's commitment to transformative and sustainable change.
Credits:
Lisa Love: brand identity / lean UX / project management / web design
Kirsty Favell: copywriting